The Online Tyre Catalogue (OTC), CAM’s central tyre data hub, has seen unprecedented growth in the last 12 months. The catalogue now has 600 brands and over 326,000 individual items, ranging from labelling information where applicable to product size data and visuals across all available categories of tyre that can be accessed by users anywhere in the world.

The data on OTC is stored in the Cloud and is constantly updated, cleansed, formatted and indexed to ensure only the latest information and items are available to view. This increases the efficiency of tyre wholesalers and retailers by enabling them to enhance their product data and stock management function and help deliver additional accuracy to their sales processes for the benefit of their customers, both trade and consumer.  It allows subscribers to view their stock profile in a highly informed and effective way which helps when receiving orders from customers and placing orders on suppliers, minimising inaccuracies within the supply chain.

Mike Allen, managing director of CAM, says, “OTC was launched in 2011 and our collaborative approach with our customer partners has enabled CAM to provide users with access to the most accurate wide-ranging and up-to-date data on the market, which, in turn, has led to more brands seeing the benefits of adding their information to the platform.”

CAM is expanding its management team with the appointment of Carl Murphy as its new head of technical delivery. This position is part of the business’ ongoing investment strategy to support its continued growth, while ensuring its delivery process continues to drive forward to meet the constantly evolving requirements of the industry.

As an experienced IT professional, Carl brings a high level of technical experience, having previously worked for Grouptyre managing its IT programme. His new role will see him manage the technical delivery team, based out of the north of England, responsible for the continued implementation of systems and modules to both new and existing customers as well as the management of the online tyre catalogue (OTC). He will also be tasked with managing the Grouptyre account as well as working closely with both the project and account management teams in relation to the management of Group member activity.

Ryan Naughton, operations director of CAM, explains, “We are always on the lookout for the brightest talent, so it’s great to have another experienced industry professional on board to support our continued business growth. The technical delivery team is a vital part of our overall business operations and we feel his experience and knowledge will bring fresh ideas to the team and enhance our development process to ensure we are providing the highest quality service and product delivery to our customer base.”

CAM has been awarded the coveted Gold accreditation by Investors in People (IIP), joining the top 16 per cent of accredited organisations across the UK that have demonstrated their continued commitment to excellent customer service delivery through investing in their people.

The assessors recognised the people and process investment CAM has made over the past two years, as well as the hard work the whole company has put in to continually improving its customer service and support business culture.

Ryan Naughton, operations director at CAM, who heads up the IIP process, says, “We’re absolutely delighted to have been awarded the Gold standard for the first time, and I would like to thank the whole team for its dedication and commitment to assisting the CAM board in developing and moving forward our customer-focused business strategy.”