Government ‘Mystery Shopper’ finds 78% of Tyre Retailers not Compliant with Tyre Labelling Information
The Market Surveillance Unit from the Department for Transport recently completed a mystery shopper exercise making tyre enquiries with 68 British tyre retailers. Their findings found 78% of those retailers were not compliant with their legal requirement to provide tyre labelling information*.
Although unsurprising, retailers non-compliance will take on new meaning now that the Driver and Vehicle Standards Agency (DVSA) will now be enforcing compliance through civil sanctions.
What are UK Tyre Suppliers and Tyre Retailers Tyre Labelling obligations?
The latest guidance from the DVSA is available via the .gov website. However the Tyre Industry Federation’s produced a document detailing tyre suppliers and distributors’ obligations on tyre labelling which makes for much easier digestion.
So how does CAM help British tyre retailers and tyre suppliers stay on the right side of the law?
Tyre Retailers – Choose CAM and Tyre Labelling Compliance is built in:
For ‘Walk-ins’ - Include a ‘Customer facing display’ for 100% compliance
When you’re talking customers through their tyre options and their prices, CAMEO’s ‘customer facing display’ option conveniently displays the EU tyre labels for each of the tyres you are comparing with your customer. Whether you opt for a small reception mounted monitor, or a large wall mounted TV, you can be confident that accurate fuel consumption, wet grip and noise classification information will be shared with every customer, every time.
For stock & price enquiries via the phone – accurate tyre performance data at your fingertips
CAMEO ensures every tyres’ performance attributes are instantly available. Ideal for telephone enquiries, not only can a member of your team quickly confirm your stock availability and best prices, you can also share each tyres’ fuel consumption, wet grip & noise classification data with your client. Talking to a client that is looking for optimum wet grip? No problem, sort your stock view into rank order and share accurate information with your customer.
For customers that are shopping around – quote including tyre performance data, every time
Whether you are emailing or printing a quote, include each tyres’ performance data as standard. Include the full EU tyre label or a short data summary, both options ensure your clients are fully informed and that you are fully compliant.
Via your e-commerce website – seamlessly tyre data & tyre labels with your online shoppers
CAMEO user? Integrate your e-commerce site with CAM’s MIDaS solution and list every tyres’ fuel efficiency class, wet grip class and external rolling noise class information instantly on your website. There is no need to maintain your tyre data, CAM does that for you.
Tyre Wholesalers – The world’s largest & most accurate Online Tyre Catalogue
We monitor the global tyre market, so you don’t have to. Every tyre, every release, every brand, every reclassification – we stringently maintain our online tyre catalogue. Available for integration into every CAM solution, tyre wholesalers can be confident that the latest fuel efficiency class, wet grip class and external rolling noise class is instantly available in their CAM systems.
Here to help
If you’d like to explore how CAM can help your tyre business meet its obligations to share tyre performance data and ultimately avoid being fined, talk to your account manager or call Steve Daly on 01453 891000.