Through the development of the Tyre Intelligence Europe (TIE) initiative, the pivotal role that CAM’s Online Tyre Catalogue (OTC) is playing in linking ‘sharer dealers’ to the platform and accessing details down to the article level for brands, sizes and location of sale is becoming increasingly apparent.

With the majority of CAM’s truck tyre dealers having signed up to the TIE initiative as ‘sharer dealers’, the stage is set to deliver a wide spread of UK truck tyre volume data.  Coupled with its linkage to the OTC, TIE is also able to provide the most accurate detail around truck tyre sales.

CAM is continuing to expand in the OTC. Next month it will be present at ‘Tire+’ 2017 in Shanghai in September, with additional European shows planned into 2018. This ongoing commitment to maintain all brands of tyre in the OTC which might eventually be sold into the UK means all sources of truck tyre sales can be tracked through the TIE platform.

Since its inception in 2011, OTC has grown to contain over 420 brands and in excess of 215,000 individual tyre articles.

Former England under 20 rugby international Rebecca Trist is joining CAM as a customer liaison officer. Her appointment will bolster CAM’s customer service team further to ensure it continues to provide its clients, from across the UK and the Republic of Ireland, with the latest information on the software solutions available to them and how the technologies can assist in their business improvement.

An accomplished sportswoman, university graduate and customer service professional, Rebecca will be working with existing customers to ensure they have access to or are using the full suite of software and data apps available to their company to help them become more accurate, efficient and gain benefit from the time and cost savings CAM systems can deliver.

Anna Morris is joining CAM as a client liaison officer as part of the business’ ongoing expansion of its customer service department. This continued investment will enable the growing team to provide customers in both the UK and Ireland with regular updates on CAM’s technology developments and how they will benefit their businesses by introducing time and efficiency savings.

An experienced sales and administration professional, Anna will be the main point of contact for many of CAM’s existing customers. She will meet with customers face-to-face to facilitate ongoing client contact enabling tyre dealers to gauge the full suite of software, app and data solutions that CAM offers to help them to expand their business opportunities.