We’re proud to be the chosen solutions provider to more than 70% of the UK tyre industry. But we can’t take all the credit!

CAM customers know we’ve got their back. From installation and set-up with their own Technical Delivery Consultant, through to ongoing project reviews with our Programme Managers; not forgetting 1st class support from our Technical team. CAM customers know we’re here to help.

This week two members of our talented team received awards for their outstanding effort for their customers.

Congratulations to Technical Delivery Consultant Lance Malin, who won CAM’s ‘Living the Values’ Award for his “tenacious determination to successfully see his customer through to live operation.”

Congratulations also to Programme Manager Abigail Bragg, who won the ‘Going the Extra Mile’ Award for her “meticulous planning & organisation skills that delight her customers.”

This Saturday 17th of April marks International Haiku Poetry Day! A haiku is a short poem that uses 17 syllables and follows the pattern of 5-7-5. You could be wondering what on earth this has to do with CAM and tyres? Good question!

Supporting the excellent work of TyreSafe , BTMAUK, NTDA & ITIA in promoting the importance of tyre safety will always be on our agenda. And on International Haiku Poetry Day, what better way is there to remind everyone about the importance of tyre safety?

We hope our little 5-7-5 poems will raise a smile, as well as being the perfect way to educate and remind drivers: Healthy tyres = Healthy life!!

Today marks the arrival of the world’s first HL tyre into the world’s largest tyre catalogue. Continental’s new HL275/35R22 tyre is the first ‘Heavy Load’ capacity tyre to be manufactured and it joins the 372,000 other tyres in CAM’s extensive Online Tyre Catalogue.  Significantly this step marks the availability of this exciting new tyre not only for OEM fitments, but also for retail replacements. Inclusion in CAM’s OTC ensures that the UK & Irish tyre industry have immediate stock and availability information via CAMEO, e-jobsheet and MIDAS.

What is an HL tyre? The ‘HL’ or Heavy Load designation is an new industry standard created by the The European Tyre and Rim Technical Organisation or ETRTO for short.  

The HL standard differentiates from the existing SL and XL standards, by offering higher load capacity – almost 25% extra - but at the same inflation pressure. It is this higher load capacity that makes HL tyres ideal for large, powerful cars and SUVs with electric or hybrid drive

In practical terms, on the sidewall, products with the new maximum load capacity display the HL code ahead of the size “HL 275/35 R22”.

So how can an HL tyre deliver this trade-off? Dr. Stefan Habicht at Continental explains what tyre structure changes were required to make their latest release.

“In terms of construction, we reinforced the bead and enhanced the contour of the tyre to reduce tyre/road noise. At the same time we also optimized the pattern compound. As a result, we were able to achieve low rolling resistance, ensure precision handling and keep mileage at its customary high level.”